The Science

We want you to get to your health goals faster.
That’s why we focus on freshness and personalization.

Why Liquid

Pure & Bioavailable

Real vitamin quality isn't just about where it's sourced from. Did you know most vitamins pills contain 1% or less vitamin content? We believe that 1% as the status quo is not good enough.

You deserve the purest and full vitamin content in every serving. That's why we check for purity levels in your elixirs not only from our suppliers, and change dosage levels of each liquid vitamin so you don't get a generic pill.



You are unique and you shouldn’t be getting the same dose as anyone else. So we take into account your body type and health data to determine your metabolic profile.


Your goals will change and we will change with you. Whether it’s a different workout routine or different life’s milestones, we will get you there.

References Below

  • 1. Nhan, P. P., & Hoa, N. K. (2013). Effect of Light and Storage Time on Vitamin E in Pharmaceutical Products. British Journal of Pharmacology and Toxicology, 4(5), 176–180.

  • 2. The success of a fortification program depends on a number of factors. (n.d.). Retrieved from here.

  • 3. Pignitter, M., Dumhart, B., Gartner, S., Jirsa, F., Steiger, G., Kraemer, K., & Somoza, V. (2014). Vitamin A Is Rapidly Degraded in Retinyl Palmitate-Fortified Soybean Oil Stored under Household Conditions. Journal of Agricultural and Food Chemistry, 78(45), 195–203.

  • 4. Yamada, K., Shimodaira, M., Chida, S., Yamada, N., Matsushima, N., Fukuda, M., & Yamada, S. (2008). Degradation of Vitamin B12 in Dietary Supplements. International Journal for Vitamin and Nutrition Research, 4(5), 176–180.

  • 5. Ribeiro, D. O., Pinto, D. C., Lima, L. M. T. R., Volpato, N. M., Cabral, L. M., & de Sousa, V. P. (2011). Chemical stability study of vitamins thiamine, riboflavin, pyridoxine and ascorbic acid in parenteral nutrition for neonatal use. Nutrition Journal, 10, 47.

  • 6. Perrier, E., Bonnet, I., Baron, M.-H., & Failloux, N. (2003). Quantitative Analysis of Vitamin A Degradation by Raman Spectroscopy. Applied Spectroscopy, Vol. 57, Issue 9, Pp. 1117-1122, 57(9), 1117–1122.

  • 7. Peleg, M., Normand, M. D., & Goulette, T. R. (2016). Calculating the degradation kinetic parameters of thiamine by the isothermal version of the endpoints method. Food Research International, 79, 73–80.

  • 8. Peleg, M., Kim, A. D., & Normand, M. D. (2015). Predicting anthocyanins’ isothermal and non-isothermal degradation with the endpoints method. Food Chemistry, 187, 537–544.

  • 9. Verbeyst, L., Bogaerts, R., Van der Plancken, I., Hendrickx, M., & Van Loey, A. (2013). Modelling of Vitamin C Degradation during Thermal and High-Pressure Treatments of Red Fruit. Food and Bioprocess Technology, 6(4), 1015–1023.

  • 10. Vieira, M. C., Teixeira, A. ., & Silva, C. L. . (2000). Mathematical modeling of the thermal degradation kinetics of vitamin C in cupuaçu (Theobroma grandiflorum) nectar. Journal of Food Engineering, 43(1), 1–7.

  • 11. Allwood, M. C., Stahlman, M., Chytil, F., Fujii, Y., Nishikawa, K., Ohrushi, N., … Kim, C. (1982). The influence of light on vitamin A degradation during administration. Clinical Nutrition (Edinburgh, Scotland), 1(1), 63–70.

  • 1. Krishnan, A. V, Trump, D. L., Johnson, C. S., & Feldman, D. (2010). The role of vitamin D in cancer prevention and treatment. Endocrinology and Metabolism Clinics of North America, 39(2), 401–18, table of contents.

  • 2. Krishnan, A. V, & Feldman, D. (2011). Mechanisms of the anti-cancer and anti-inflammatory actions of vitamin D. Annual Review of Pharmacology and Toxicology, 51, 311–36.

  • 3. Gocek, E., & Studzinski, G. P. (2009). Vitamin D and differentiation in cancer. Critical Reviews in Clinical Laboratory Sciences, 46(4), 190–209.

  • 4. Cheung, F. S. G., Lovicu, F. J., & Reichardt, J. K. V. (2012). Current progress in using vitamin D and its analogs for cancer prevention and treatment. Expert Review of Anticancer Therapy, 12(6), 811–37.

  • 5. Bergman, P., Sperneder, S., Höijer, J., Bergqvist, J., Björkhem-Bergman, L., & Hagen, S. (2015). Low Vitamin D Levels Are Associated with Higher Opioid Dose in Palliative Cancer Patients – Results from an Observational Study in Sweden. PLOS ONE, 10(5), e0128223.

  • 6. Antioxidants as Part of Your Cancer Diet | Stanford Health Care. (n.d.). Retrieved September 5, 2017, from here.

  • 7. Arem, H., Yu, K., Xiong, X., Moy, K., Freedman, N. D., Mayne, S. T., … Stolzenberg-Solomon, R. Z. (2015). Vitamin D Metabolic Pathway Genes and Pancreatic Cancer Risk. PLOS ONE, 10(3), e0117574.

  • 8. Zackular, J. P., Baxter, N. T., Iverson, K. D., Sadler, W. D., Petrosino, J. F., Chen, G. Y., … Engleman, E. G. (2013). The gut microbiome modulates colon tumorigenesis. MBio, 4(3), 541–546.

  • 9. Lagunova, Z., Porojnicu, A. C., Lindberg, F., Hexeberg, S., & Moan, J. (2009). The dependency of vitamin D status on body mass index, gender, age and season. Anticancer Research, 29(9), 3713–20.

  • 10. Treatment with All-trans Retinoic Acid Plus Tamoxifen and Vitamin E in Advanced Hepatocellular Carcinoma. (n.d.).

  • 11. Nhan, P. P., & Hoa, N. K. (2013). Effect of Light and Storage Time on Vitamin E in Pharmaceutical Products. British Journal of Pharmacology and Toxicology, 4(5), 176–180.

  • 12. Stout, J. R., Sue Graves, B., Smith, A. E., Hartman, M. J., Cramer, J. T., Beck, T. W., … Harris -RHarris, R. C. (n.d.). The effect of beta-alanine supplementation on neuromuscular fatigue in elderly (55–92 Years): a double-blind randomized study..